{"id":206,"date":"2013-02-07T05:42:00","date_gmt":"2013-02-07T05:42:00","guid":{"rendered":""},"modified":"2015-10-12T01:51:40","modified_gmt":"2015-10-12T01:51:40","slug":"lego-chima","status":"publish","type":"post","link":"https:\/\/www.brickbuildr.com\/index.php\/2013\/02\/07\/lego-chima\/","title":{"rendered":"LEGO Chima"},"content":{"rendered":"
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I don’t know if you’re noticing this, but LEGO Chima seems to be everywhere… And I don’t consider this a bad thing.<\/p>\n

Despite my\u00a0cynical\u00a0nature, I’ve always thought that if LEGO want to be successful with their non-licensed brands, they need to adopt a different marketing approach — IP like Star Wars pretty much sells itself, but LEGO IP has always been a problem, like Power Miners, Rock Raiders, Aquanauts, etc. \u00a0It’s not that the sets are less fun, or have less play, but it doesn’t resonate with the public at a cultural level — IP like Star Wars does and will have lasting cultural resonance.<\/p>\n

With LEGO Chima, I see bits of the movie Avatar… bits of Thunder Cats… factions based on animalistic traits… there seems to be a deeper story there, but as far as I can tell, the story is a bit weak, but — and here’s where it becomes interesting — LEGO is releasing a cartoon around the same time they release the sets, to help fill the story void in… to tell the deeper story… and LEGO will release a video game around the same time… and NOT a year or two years later like LEGO Batman (sets released and were out of production by the time the video game was released and became a overnight hit; only\u00a0disappointing\u00a0kids because the sets were no longer being produced)… and LEGO Harry Potter and LEGO Indiana Jones suffered from a similar fate.<\/p>\n

Now there might be some contractual agreements with licensed IP that the video game and sets couldn’t be released at similar times, or production times weren’t in sync (see: my cynicism above), but with LEGO Chima, it’s interesting to see product release in timed with the animated series & video game release. \u00a0And it will be interesting to see if it successful or not, with a non-licensed IP.<\/p>\n

… I know NinjaGo was a sleeper hit for LEGO last year — it has Ninja’s that haven’t been produced by LEGO for many years, so it’s no surprise to me — but to be honest, the NinjaGo line didn’t have that cultural resonance<\/a> with me… be it a deeper story, or something I could relate to.<\/p>\n

FOLLOW UP: On one hand, I like to see LEGO succeed with a a non-licensed IP, but on the other hand I’m not too happy with 2013’s pricing structure & the news of layoffs at LEGO<\/a>…<\/p>\n\n

Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

I don’t know if you’re noticing this, but LEGO Chima seems to be everywhere… And I don’t consider this a<\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[65,5],"tags":[561,562,563,564],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chima","category-community","tag-animated-series","tag-cultural-resonance","tag-sets","tag-video-games"],"jetpack_featured_media_url":"https:\/\/www.brickbuildr.com\/wp-content\/uploads\/2013\/02\/url.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6YMsl-3k","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":2,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/posts\/206\/revisions\/615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/media\/570"}],"wp:attachment":[{"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickbuildr.com\/index.php\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}