The Wal-Mart Side Effect, part 2: Winning a Fight, but Losing the War

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3 Responses

  1. Adam Myers says:

    The DeCool figs are decent quality but they are not off of the same line as LEGO's.

    The plastic itself is of lower quality and there are minor issues with some of the molds. What I noticed were poorly fitting head pieces and limbs that were on the loose side. It would be on the difficult side to tell one of these apart without knowing what you were looking for.

  2. Dr Xenolan says:

    LEGO absolutely does not outsource to China. They are made in three factories: Billund in Denmark, Nyíregyháza in Hungary and Monterrey in Mexico. The quality control process they use is unmatched – when was the last time you heard of ANYONE having a missing piece in a genuine LEGO set?

    What I suspect is going on here is that knock-offs are using genuine LEGO parts to create their molds, and then cranking out their counterfeits. I have always insisted on the genuine article, myself; there is a noticeable difference in quality between LEGO and Mega-bloc or other off-brands. I have LEGO bricks in my collection which are over 40 years old, and they still work perfectly with the ones I might have bought yesterday. Yes, genuine LEGO is expensive… but your great-grandchildren will probably be able to play with the sets you had as a kid, and that's worth a little extra money, I think.

  3. To your first point, check some of your LEGO sets, you'll see a "some of the components are made in China" disclaimer. Also, this article from BrickSet and this news release from LEGO.

    I agree with you that LEGO has good quality, but it's been slipping since roughly 2000 with their financial problems — there's the purple debacle with the first Harry Potter Bus (each purple part was a different shade), and recently with the Halloween set, the pumpkin was several shades of orange. It's been too expensive for the company to maintain the same level of quality of parts without some type of outsourcing.

    I don't argue that LEGO doesn't have a high quality — I agree, that's why I'm a fan — but I argue that the quality of the clones will get better. Then what will LEGO have as a competitive advantage over their competition?

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